Private companies need to do more to help small and medium sizedenterprises (SMEs) go global, according to influential Britishbusiness figures who attended the FedEx SME Export ReportRoundtable. Exporting has significantly changed as a result of thedigital channels, posing new challenges and opportunities forsmaller businesses.
FedEx Express, the world’s largest express transportation companyand a subsidiary of FedEx Corp. (NYSE: FDX), recently hosted anexclusive roundtable with 10 influential British business leadersrepresenting SMEs and business bodies, including British Chambersof Commerce, British American Business, Start-Up Britain andEnterprise Ireland. Delving deeper into the global opportunities,challenges and solutions influencing today’s exporting landscape,the roundtable discussed how they can assist SMEs and aspiringentrepreneurs looking to go global.
FedExCorp.(纽约证交所代码:FDX)旗下附属公司兼**规模的速递运输公司之一联邦快递今日宣布开展新一轮**广告推广活动——“即使世界瞬息万变,联邦快递服务承诺始终不变”。本次广告活动的核心是数字化体验,通过提供动态的**商业信息可视化体验,将商业趋势和各方见解变得触手可得。
访问者可以通过一张附带数据和内容的世界地图(由《经济学人》信息部提供),对八大世界潮流话题进行互动,话题包括航空旅行、城市居民、企业家与成功、档案记录、商业发展、教育、财富与幸福和研究与发展。访问者还可以分析数据、共享信息,或者参与实时在线。
联邦快递亚太区市场部副总裁苏利云表示:“联邦快递能够为客户提供的服务体验,对此我们深感自豪。是我们将这些体验拓展到虚拟世界的有效途经。联邦快递通过将复杂而重要的信息以可视化的形式呈现,让每个人都能容易地了解他们的世界,并与朋友分享他们的发现。”
The website applies technology to further deepen the userexperience. One of its features is to provide customized computingmethods to generate dynamic statistical charts (maps) withreal-time animation effects. This advertising campaign alsoincludes an enhanced reality experience to provide customers with athree-dimensional interpretation of global data. Customers can findvaluable data around the world by using a webcam and picking up aFedEx print advertisement.
"Even if the world changes rapidly, the FedEx service commitmentwill remain unchanged" advertising campaign will be launched in 14markets around the world in 8 languages, including Brazil, Mexico,China, Japan, South Korea, Germany, India and the United Kingdom.Activities include print advertising and online